Our goal is to breeding the right animal for the right region or group of consumers, while steering the way with sustainable standards. Sustainable animal breeding standards have yet to be established, but we are steadily working towards this vision through collaboration with the entire value chain. New sustainable standards should deliver products that are safe, secure the supply and prevent health challenges. These standards should also focus on animal welfare and other social standards. In this section, you will learn all about the current and future opportunities we are exploring in order to create a more sustainable industry.

The world’s population is expected to grow to 9.6 billion people by 2050. In addition to population growth, the world’s per capita animal protein consumption is also growing. The global food challenge has multiple components. Economic volatility, social questions, and environmental pressure are all areas where the global food system can be optimized. Delivering high-quality animal genetics is our main contribution to solving the global food challenge. But we also aim to analyze economic, social, and environmental pressures. By understanding these issues, we can find the right solutions and address producers’ concerns.

Genetic solutions are one piece of the puzzle in solving the global food challenge. High-quality animal genetics provide economic gains, support socially accepted processes, and consider environment impact. We focus on getting the best ROI as well as happy and healthy animals, so they are resilient in all kinds of production systems. In this section, learn all about the amazing power of genetics. High-quality genetics not only hit the required performance targets, they create a more sustainable industry from an economic, social, and environmental perspective.